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Advertising, engineered for growth.

Digital advertising and performance marketing for DTC brands, e-commerce, SaaS and apps. We're changing the way companies think about online advertising.

Who we help

Built for four kinds of online business.

Every vertical has a different main goal. We set up campaigns to hit yours.

DTC brands

Goal: sales

Build demand for your brand and turn it into direct sales on your own channels.

E-commerce

Goal: sales

Bring shoppers to your store from search, social and premium publishers.

SaaS

Goal: leads

Reach decision-makers and fill your pipeline with qualified sign-ups and demos.

Apps

Goal: installs

Grow your user base with installs from the channels and formats that work for you.

Multi-channel advertising

Eight channels, one strategy.

We pick a mix of channels to reach your ideal audience, then put more budget into the ones that bring results.

premium-publisher.com
Your ad · premium inventory
Your ad
Ad exchanges

Maximizing reach

Access to premium publishers and high-quality ad inventory, so your ads run on reputable sites your audience actually visits.

Display
Video
Native
Mobile
Rich media
Desktop
Ad networks

Every format, one place

Display, video, mobile and native formats, for campaigns that reach every segment of your audience.

Auction · news-site.comWon$2.40
Auction · lifestyle-mag.comWon$1.85
Auction · low-quality-site.xyzBlocked—
Auction · tech-portal.comWon$3.10
DSPs

Programmatic power

Programmatic access to a large network of ad inventory, putting your ads in front of diverse audiences on high-quality websites.

high-traffic-site.com
Homepage takeover · booked directly
Direct deals

Strategic placement

Premium ad space on high-traffic websites, secured directly. Prominent positions bring more visibility and engagement.

Ad yourbrand.com
Running shoes built for flat feet · Free returns
competitor.com
Top 10 running shoes of the year
Search advertising

Capture intent

Your ads appear at the top of search results when people are looking for what you sell, bringing targeted traffic to your site.

trusted-magazine.com / story
Sponsored story
How one founder rebuilt her morning routine
Advertorials

Stories that sell

Our writers turn your brand message into compelling stories and place them in publications your audience already trusts.

Your BrandSponsored
Reach across popular networksShop now
Social media

Amplify your brand

Campaigns on popular social networks, built to make your brand more visible and recognizable.

rules.ts
// custom optimization rule
if (campaign.roas > target.roas) {
  budget.scale(1.25);
} else {
  creatives.rotate();
}
IT & development

Custom solutions

Custom ad-tech that strengthens your infrastructure, streamlines operations and improves campaign performance.

Full transparency

You see everything we see.

You get full information on every part of your campaigns. There's no black box.

  • Your data

    Access to campaign data, not just summaries.

  • Performance metrics

    The numbers that matter for your goal: sales, leads or installs.

  • The strategy behind them

    Why each channel is in the mix, and what we'll change next.

Monthly reportShared with you · every channel, every dollar
Example
Channels live5
Budget visible100%
Hidden fees0
SearchScaling
Social mediaTesting
DSPsOptimizing
Direct dealsBooked
AdvertorialsTesting
Next step: move budget from the lowest-performing test into Search, which is scaling.
Easy onboarding

From first call to scaled campaigns.

Four clear steps with no guesswork. Each one ends with something you can measure.

1
Analyze

We analyze background and performance

A full review of your brand, product, service or app history, and your current advertising results.

  • Brand, product and app history
  • Current performance metrics and insights
2
Define

We define strategies and test channels

Strategies built around your goals and target audience.

  • Test channels selected and prioritized
  • A roadmap with clear KPIs
3
Create

We integrate and create campaigns

Campaigns set up for each selected channel, in line with your strategy and brand voice.

  • Engaging ad creatives
  • Compelling content for each channel
4
Scale

Test, optimize and scale

We launch tests, analyze the results and optimize continuously.

  • More budget for successful campaigns
  • More reach and better returns
Since 2021

Trusted by advertisers. Run on principles.

150+advertisers since 2021
8channels under one roof
100%transparent reporting
2021founded in Chisinau
Principle 01

Brand safety first

We protect your brand image and reputation from questionable or inappropriate content.

Principle 02

Strategic planning

We understand your goals and audience first, then build a full plan.

Principle 03

Responsible management

We see, control and store all the important information. Nothing gets missed.

FAQ

Questions, answered.

Can't find what you need? Email us at hi@itsupmedia.com.

Who do you work with?
Advertisers in four areas: DTC brands, e-commerce, SaaS and apps. We also work with publishers, including websites, blogs, information portals and online magazines, who want to monetize their audience.
Which channels do you run?
Ad exchanges, ad networks, DSPs, direct deals, search advertising, advertorials and social media, plus custom IT and development. See all channels.
What will I see in reporting?
Everything: your campaign data, the performance metrics and the strategy behind them. Full transparency is one of the main reasons clients work with us.
How do you protect my brand?
Brand safety comes first. We keep your ads away from questionable or inappropriate content in every channel we use.
How does onboarding work?
There are four steps. We analyze your background and performance, define strategies and test channels, build the campaigns and creatives, then test, optimize and scale what works.
I run a website. Can you help me monetize it?
Yes. We have offers for publishers to monetize their visitors with editorial content and rich media ads. Learn more for publishers.
Let's connect

Ready to grow? Let's talk.

Tell us about your product and goals. We'll come back with a plan, usually within one business day.

Tell us about your project

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